Commercial Lighting Installation In Atlantic City, NJ

Our team at Bowe & Gant recently delivered a landmark commercial lighting installation in Atlantic City, NJ, as a key part of the monumental transformation of a former Atlantic City hotel into a new casino and hotel. This project was a critical component of the property’s complete rebranding that was a privately-funded effort to revitalize a key piece of the Atlantic City Boardwalk and create a new entertainment destination.

Creating a New Identity with Commercial Lighting Installation In Atlantic City, NJ

The primary challenge was to erase the building’s former, well-known identity and establish a vibrant, music-driven brand. Our work began with the building’s exterior facade. We engineered and installed a dynamic lighting system, integrating programmable, color-changing linear fixtures directly into the building’s vertical architectural elements. This system allows for fluid waves of color and motion across the exterior, giving the 4.2-million-square-foot facility a new visual signature. The result is a brilliant and recognizable icon on the city skyline, immediately communicating the energy of the musical brand of this casino to visitors along the Boardwalk.

A guest’s first impression was another critical focus. We performed a complete lighting renovation for the Porte Cochere entrance, designing a system that balances functional safety with brand atmosphere. This multi-layered design combines high-efficacy downlighting for clarity and security with integrated, color-changing architectural lighting that introduces the energetic feel of the hotel and gaming facility.

Centralized Control and On-Time Delivery

The entire installation, from the facade to the entrance, is managed by a sophisticated, centralized control system. This gives the operations team of the hotel and casino the flexibility to create custom light shows for concerts, events, and holidays, turning the building itself into a dynamic marketing asset. By completing this complex scope within an aggressive 24/7 construction schedule, we helped ensure the resort met its highly anticipated grand opening. This project stands as a clear example of Bowe & Gant’s ability to execute large-scale, technically demanding installations that create lasting strategic value for our clients. To learn more about how Bowe & Gant can transform your commercial property with a state-of-the-art lighting installation, contact us today.